E-commerce companies should use all communication channels preferred by consumers if they want to provide perfect service to their customers. Besides, these companies should be proactive in solving problems. To increase profit and promote growth, companies should be able to manage a high number of customers and customer notifications cost-effectively.

To measure the success of marketing campaigns like digital marketing channels, you need to check how much of the allocated budget and resources are turned into sales. However, if you do this process on a single dashboard, it can increase productivity.

Marketing Cloud and Salesforce Service Cloud can provide invaluable features for e-commerce as well as online service companies. Due to its functional diversity and agile project management, Salesforce provides several advantages to firms that want to adapt to digital transformation.